The level of fine is probably linked to the net profit made by the retailer from the sale of fireworks. I think the most important point is the fact that the retailer is in court and has been prosecuted. They won't do it again (hopefully) and the action should act as a deterrent to others. Many retailers only sell smaller volumes, particularly this kind of firework retailer. They don't sell the larger volumes that those of us reading this post probably handle.
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