Here's the picture the BBC has on it's homepage at the moment to draw attention to the story!

It'll be replaced by something else as soon as they have another story or programme to promote. But plenty of folk'll see it until then. On the positive side of things, maybe it can help to raise awareness of agriculture friendly products and benefit those who produce and supply them by making people think to buy them instead of worse alternatives.
PS - I actually rather like the picture - a good bit of artwork.