Advertise on UKFR

As an enthusiast-run concern, UKFR is somewhat unique in firework circles. In addition to extensive guides which have been relied upon by the UK public for over two decades, I also administer a thriving online Forum. This has fostered a tight-knit community of firework users throughout the year and is swelled in peak season by the general public coming to our Forum not only for help, but to find out where to buy the best fireworks!

It’s a great place then to advertise, since you can reach out not only to the public at large, but to a core of all-year firework hobbyists. The latter can become loyal and and repeat customers.

I offer two advertising packages. The main one (and most popular) is a banner in the Fireworks Forum which now also includes – new for 2021 – additional slots here on the main UKFR website.

The second one is a  limited number of fixed slots at the top of the Buying Fireworks pages here on the main UKFR website. In this article I’ll explore both.

Important information about advertising on UKFR

Because most of my banner advertisers go on and take an active part in the Forum, I refer to advertisers as Sponsors as my relationship with them is more than simply providing a banner in return for money. Many Sponsors have grown to become very respected – and loved – members of the UKFR community and my readers enjoy being able to interact directly with importers, wholesalers and retailers.

That said, if you simply want to place a banner and not get involved in the Forum itself, that’s fine too.

I accept the following as Sponsors:

  • Firework retailers (typically all year retailers as my plans run for 12 months).
  • Firework importers.
  • Professional display companies.
  • Firing system specialists, sellers of fuse and providers of other services directly related to fireworks.

All of my advertising terms run for 12 months (I don’t offer short term advert slots). There are no additional charges once you become a Sponsor and your banner is placed irrespective of the number of click-throughs, however I require payment in full up front. I do not offer credit terms or monthly payment options as the costs to administer this and process the payments would make the low advertising rates I charge unviable, besides I’m a firework enthusiast not an accountant.

All banners placed on UKFR or in the Forum, and all posts that Sponsors make in the Forum are fully visible to all visitors to the site without the need to register. This is an important point to make because unregistered visitors significantly outnumber registered members – usually by a factor of ten to one or greater – in the peak months.

Sorry, I don’t accept the following:

  • Applications from third party PR, web design or other agencies acting on behalf of a client in the fireworks sector (I only deal direct).
  • Any company or service not related to fireworks.
  • Third party advertising systems.
  • Adverts hosted remotely.
  • Affiliates, referral schemes, commission based systems or any kind of click tracking.

A quick word about ad-blockers

If you are running an ad-blocker (such as Ad Blocker Plus, UBlock Origin, NoScript etc.) I recommend you disable it in order to see the banners described on this page.

I should also point out that I have no control over which site visitors use ad-blockers and these may affect visibility of your adverts, as is the case on any website running banners. It is my policy not to nag readers who use ad-blockers as this just degrades the whole experience and sounds greedy. So I respect the individual’s choice whether to view adverts or not, however, I should mention the great benefits of posting in my Forum as a Sponsor, as posts are user generated content, and not blocked.

Becoming a Sponsor in the Forum

Sponsor status in the Forum is granted to all advertisers on UKFR regardless of where you place your banner. Sponsor status brings with it a number of perks not given to non-advertisers:

 Non-SponsorsSponsors
Join Forum under company name?YesYes
Post non-commercially?YesYes
Post plugs or endorse own products?NoYes
Post links to own websites or social media pages?NoYes
Prominent link to own website shown with every post?NoYes
Forum profile clearly marked as Sponsor?NoYes
Ability to post in Latest News & Offers From Sponsors sub-forum?NoYes
Clickable pin and link on Sponsor Map?NoYes
Listing on Forum's UKFR Sponsor list?NoYes
Clickable banner in Forum or on Buy Fireworks pages?NoYes
Banner copied to selected slots on UKFR.COM?NoYes

To explain some of these in more detail:

A prominent link when you post: Sponsor posts in the Forum have a link to your website shown under your logo. This enables readers to click straight through to your website without first clicking on your profile. All readers including non-registered guests can see this and click on it. This link is useful because it shows on all of your posts even if you’re not directly plugging your products in the posts itself, enabling you to advertise even if getting involved in general chit-chat. It also rewards those who post more!

Clear endorsement of Sponsor status: Posts carry a banner showing that you are a Sponsor, and your profile shows this too.

The image below shows both the website link and Sponsor status highlighted:

Sponsors Link

Ability to post commercially: Subject to “fair play” guidelines to prevent spammy content, as a Sponsor you can post commercially. In essence you can plug your products and services, including embedding video clips of your fireworks, plus posting links to your website and social media pages, amongst other things.

Ability to post in “Latest News And Offers From Our Sponsors” forum: This sub-forum is exclusive to Sponsors and allows you to post up new threads devoted entirely to your products and services. It is typically used to promote special offers, deals or other important news. Having a separate area keeps the latest Sponsor news in one place and posts made here will appear in the Latest Posts feed. See what current Sponsors are posting.

A pin on the Sponsor Map: There’s a map showing where our Sponsors are located. You will be able to place a pin on this map for your own shop if you have one. Please note this map is subject to change as I develop the Forum through 2021/22 and I may broaden the map to include non-Sponsor shops but with Sponsors getting greater highlighting on the map. 

Listing on the UKFR Sponsors page: This page in the Forum is referenced as the listing of current UKFR Sponsors, rated by number of posts (so the more you post, the higher you can climb). Take a look.

Banner adverts in the Forum

With the Forum perks of being a Sponsor established, it’s time now to look at the first of two places in which you can book a banner, the Forum itself, with your banner copied to selected spots here on UKFR.COM. 

This banner appears at the bottom of the Forum in what is known as the “footer” slot. It is viewable on all devices and responsive configurations (mobile, tablet and desktop). Here is a screenshot showing an example from a mobile view of the Forum:

Mobile banner

Because only one banner can be shown here, it is picked randomly per page impression from the pool of current Forum banner advertisers. The chance of showing per page impression is dependent on the number of advertisers in the pool and your advertising spend relevant to others. As an example, in a pool of 30 advertisers all on the standard package, each banner would have a 1 in 30 chance of showing, per page impression. Or another way of looking at it: A visitor to the Forum is statistically likely to have seen your banner if they view just 30 pages. The chance of your banner showing may rise or fall over your term as other advertisers join and leave the pool. 

Each banner is clickable directly through to your website (or Facebook page if you prefer). There are no additional charges once the banner is placed, regardless of the number of click-throughs. Note that in the interests of user privacy I do not track either advert impressions or click-throughs.

I accept a banner in JPEG, GIF or PNG format – which you should supply – but it should be static and non-animated, and under 15kb in size (ideally 10kb or thereabouts) and 400×60 pixels in size.

Forum banner terms run for 12 months, payable in full and in advance (sorry, I do not offer monthly terms as the low payment amounts would be uneconomical to invoice and collect).

Note: The Forum currently shows an additional banner in the footer and a banner in the header, when viewed in desktop and some tablet views. Those slots are being discontinued when the Forum software is updated, so are not included in your package, however I will show your banner in those slots on a complimentary basis with the others until this update is completed.

New for 2021 - selected banner slots on UKFR.COM now included

Starting from June 2021 and rolling out ready for peak season, I am now including placement of your banner in selected positions here on UKFR.COM, so as a Sponsor you get great coverage here too, all included at no extra cost with the Forum package described above.

You get:

  • A banner on the UKFR Sponsors page here on UKFR. These are listed in a random order with each page impression, but you will always be placed somewhere in this list. I should point out this page isn’t an attempt to drive traffic to you (it’s a wall of banners!) but rather a page to convey my gratitude to Sponsors who make UKFR possible.
  • A chance to show on the Buy Fireworks page. Although the very top slots are fixed (this is a separate package, see below), if you scroll down there is a “Some more UKFR Sponsors” block of banners, currently six, picked randomly from the pool on each page impression.
  • A chance to show in selected single banner slots throughout UKFR’s extensive guides. A live example is shown below, if you refresh the page the banner should change. It includes one banner from the pool, picked randomly per page impression. There are currently banners listed within 18 of UKFR’s larger pages and guides, with more to be added to selected new articles, so this is a fantastic way to be seen on UKFR.

I keep advert intrusion minimal but the truth is that UKFR would be impossible to run without funding from my firework selling Sponsors. A random banner is shown here. See a full list of my Sponsors.

Banner adverts in the Buying Fireworks UKFR sections

The other place in which I accept banners are at the very top of the Buying Fireworks pages here on UKFR. There are several pages available including the general Buying Fireworks guide, Mail Order, Professional & Wedding Fireworks and Firing Systems & Fuse, depending on which is most appropriate for your business.

These sections are linked to extensively throughout UKFR’s guides as the place to go when the reader is ready to purchase fireworks or displays. Adverts here are always shown and are listed in a fixed order (usually by value and/or first come, first served). Available positions will be confirmed if you wish to book in one of those sections. At extra cost, a giant, full-span advert is available in each section (though most are booked at time of writing).

You can click on the links above to have a look at each section and see what the adverts look like. I accept JPEG, GIF or PNG format banners which must be static and not animated. They should be 500×100 pixels in size and as small a file size as possible to facilitate quick loading.

As per the Forum banners above, each banner links through to either your website or Facebook page and once paid and placed, there are no extra charges regardless of the number of click-throughs. Similarly, terms run for 12 months with payment being requested in full up-front.

Interested? Find out more or make a booking today

If you are interested in becoming a Sponsor as a result of reading this page then please use the Contact Us form to get in touch. I’m happy to confirm my current rates and answer any questions you have.

If you have already made an enquiry and I have directed you to this page to explain my services, and would like to go ahead and book a banner, let me know who to invoice it to (I send invoices by email or Forum private message and in PDF format) and I will get the ball rolling. I will also need a banner graphic from you. I accept payment by PayPal or bank transfer.